xAd receives location data from more than 500 billion ad requests each month via 100,000 mobile applications. xAd uses this technology to rank these data signals for precise, location-verified mobile inventory.
xAd Blueprints uses patent pending technology to auto-generate geo-boundaries around key places and points of interest. xAd Blueprints provides precision for the 100 million points of interest around the world on xAd's platform.
A new marketing insights and analysis tool that enables marketers to see the popularity of specific brands, places and points of interest based on actual foot traffic visitation behavior happening now or over a select period of time.
Reach people on location when they are inside a business or at key points of interest to influence what they do next.
Engage consumers as they are near or around businesses or key points of interest.
Identify the right consumers by understanding the places they go.
GeoBlocks is a brand new solution from xAd, mapping hyper local neighborhoods around a brand’s store and point of interest (POI), which shows high visitation affinity with the store or POI. It enables brands and marketers to garner substantial insight on their consumer, as well as enabling efficient audience targeting.
What sets this technology apart is that marketers no longer have to guess how consumers from different areas of a city visit and interact with their store, as this changes coast to coast and city to city. GeoBlocks is fully automated and highlights pockets of visitation which are unique to that specific store so that we can make decisions off of observations rather than inference.
Know your influence on consumer’s awareness, purchase intent, visits and sales.