Effective Date: 9/1/2016
Overview of xAd’s Services
xAd is a mobile advertising platform specializing in location powered mobile ads. Our Services combine data, technology, and strategy to help advertisers reach the audiences most likely to be interested in their products or services.
xAd adheres to the Digital Advertising Alliance’s (“DAA”) and the European Digital Advertising Alliance’s (“EDAA”) self-regulatory principles.
Data Collection & Use
We may collect non-personally identifiable information from mobile devices using cookies, scripts, web beacons, or other similar techniques. These technologies are used to collect digital actions of users that visit and use mobile websites and applications, or interact with ads presented in mobile websites and applications of our platform members. We also receive other data (e.g., demographic information) from third parties that we combine with the data we collect through the Services.
The data we collect can include a device identifier, browser and operating system type and version, device type, and other data from or about a mobile device, as well as information about users’ site visits and application use. This data may be collected over time across different apps, websites, browsers or devices. We may also receive data related to the location of a mobile device from platform members and other parties.
We may use data for purposes including analytics, research, reporting, Service enhancements and other business operations, predicting possible relationships among different browsers and devices, frequency capping, and in multiple ways to make ads more relevant. For instance we may use the location related data to present ads from a local business or use that and other data we collect to deliver ads that the user may find more relevant to their interests. Another example would be using this data to create “segments” – groups of users that are inferred to share similar interests.
We use data collected across different devices and non-affiliated sites and applications over time to provide advertising relevant to interests inferred from this data for our clients. This form of advertising is known as interest-based advertising. You may download DAA’s AppChoices mobile app, or TRUSTe’s Ad Privacy Manager, on your iOS or Android device in order to exercise choice regarding the collection of application activity for interest-based advertising. Links to those applications are below:
DAA AppChoices iOS
DAA AppChoices Android
Ad Privacy Manager iOS
Ad Privacy Manager Android
For iOS and Android users, to exercise choice regarding the collection and use of precise location data for use in interest-based advertising, you can turn location services off through your device settings.
We may partner with other ad companies to extend our audiences across different browsers and devices for interest-based advertising purpose. To control data collection by companies for this purpose, you may visit www.aboutads.info to learn how to opt-out of this type of cross-device advertising for browsers by companies participating in the Digital Advertising Alliance self-regulatory program.
Note that electing to opt out from xAd services will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser, erase cookies from your browser, or reset your platform ad identifier, you may need to renew your opt-out choice. In addition, we may still collect data in browsers or apps for non-interest based advertising purposes such as for analytics and reporting purposes, operations, and frequency capping.
We may share non-personally identifiable information with our affiliates, third party partners and agents for advertisement targeting, audience extension across different browsers and device, to make and create offers, to provide reporting to advertisers and clients, to improve our systems and products, and for other research and analytical purposes.
We may also share data with third-party contractors and service providers who work on behalf of us. We may disclose data in response to subpoenas, court orders, or other legal process, or to establish or exercise our legal rights and obligations or defend against legal claims. We may also transfer data in the event of an acquisition or merger with another company, including at bankruptcy.
Our services are not intended for children under the age of 13, and we do not knowingly collect information from children under the age of 13.
Voluntarily Submitted Information on our Websites
Information Collection & Use:
When you use the Website, you may encounter areas that allow you to voluntarily enter personal information, which includes your name, email address, telephone number, and mailing address.
You may provide this information to us when you sign up for our newsletter, request information about products, apply for a job, fill out surveys, or otherwise provide personal information to us.
We may use personal information for, among other things:
• Internal record keeping;
• Communicating with you about site updates and your inquiries, as well as offer products, content, and services that we believe may be of interest to you;
• Customizing the Website; and
• For purposes disclosed at the time of collection.
When you browse our Website we may collect various non-personal information, including, but not limited to, IP address, web pages visited, links clicked, your operating system and browser type, and your mobile device identifier. Such information is used for the purpose of operating and improving our Website, analyzing demographic and statistical research about website usage, customizing offers, and to monitor the Website for compliance with our terms of service and the law, as well as other purposes.
This non-personal information may be collected through various technologies, including but not limited to “cookies.”
We will not sell, rent, license, trade or disclose your personal information to an unaffiliated third party, except with your permission or for circumstances described in this policy. We may share personal and non-personal information in certain circumstances, including sharing with:
• Third party service providers that assist us for various business needs;
• Our subsidiaries and affiliates;
• Entities as required by a court order, subpoena, warrant, or when otherwise required by law;
• Entities as part of a sale or merger of all or part of our business, including at bankruptcy;
• Third parties for our direct marketing purposes; and
• Entities to protect our rights and the rights of third parties.
Links to Other Websites
We take reasonable measures to help protect data we collect from unauthorized access and use.
Update Personal Information
If you wish to update the personal information you have previously provided to us, such as your email or phone number, you may do so by writing us at firstname.lastname@example.org stating that request.
We may partner with ad networks and other ad serving providers (“Advertising Providers”) who serve ads on behalf of us and others on non-affiliated sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your visits to this site and elsewhere on the Internet over time.
You may visit www.aboutads.info to learn more about this type of advertising and how to opt-out of this type of advertising by companies participating in the Digital Advertising Alliance self-regulatory program. xAd adheres to Digital Advertising Alliance’s Self-Regulatory Principles. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or erase cookies from your browser, you may need to renew your opt-out choice.
This Website is not intended for the use of children under the age of 13. We do not knowingly collect information from children under the age of 13.
One World Trade
New York, NY 10007
If you are not satisfied with our response you can contact TRUSTe here.