Privacy

xAd, Inc –Website & Ad Platform Privacy Policy

The details of xAd’s privacy statement are below. If you have questions about our mobile and website security or our privacy policy online, please email requests@xAd.com.

This privacy policy applies to our corporate website www.xad.com, or “Website”, as well as to our mobile advertising product and mobile advertising landing pages (collectively “Product”).

EU-U.S. Privacy Shield

xAd, Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. xAd is committed to subjecting all personal data received from the European Economic Area (EEA), in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List: https://www.privacyshield.gov/list.

xAd’s Website and Ad Platform Privacy policies, below, describe the types of personal data xAd collects, the types of third parties to which it discloses personal data, and the purposes for which it does so. Residents of the EEA have the right to access the personal information that xAd maintains, and in some cases, may have the right to correct or amend information that is inaccurate or has been processed in violation of the Privacy Shield Principles, to the extent allowed by law. To exercise this right, contact us at requests@xAd.com. For information on opting out of interest-based advertising delivered by xAd, please see the Choice section of this Policy below.

xAd is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. xAd complies with the Privacy Shield Principles for all onward transfers of personal data from the EEA, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, xAd is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, xAd may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Residents of the EEA with inquiries or complaints regarding this Privacy Policy should first contact xAd via the contact information listed in the Website Privacy Policy below. If your privacy concern is not resolved satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

Privacy Policy Changes

We may change this privacy policy from time to time. We will post these changes in this policy, and suggest that you revisit this policy periodically to stay informed of any changes.

Contact Us

If you have questions or complaints regarding our privacy policy or practices, please contact us at:

Global Headquarters
One World Trade
60th Floor
New York, NY 10007

requests@xad.com

If you are not satisfied with our response you can contact TRUSTe here.

Privacy Policy Last Updated: 11/8/2016

Privacy

xAd, Inc –Website & Ad Platform Privacy Policy

The details of xAd’s privacy statement are below. If you have questions about our mobile and website security or our privacy policy online, please email requests@xAd.com.

This privacy policy applies to our corporate website www.xad.com, or “Website”, as well as to our mobile advertising product and mobile advertising landing pages (collectively “Product”).

EU-U.S. Privacy Shield

xAd, Inc. participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. xAd is committed to subjecting all personal data received from the European Economic Area (EEA), in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List: https://www.privacyshield.gov/list.

xAd’s Website and Ad Platform Privacy policies, below, describe the types of personal data xAd collects, the types of third parties to which it discloses personal data, and the purposes for which it does so. Residents of the EEA have the right to access the personal information that xAd maintains, and in some cases, may have the right to correct or amend information that is inaccurate or has been processed in violation of the Privacy Shield Principles, to the extent allowed by law. To exercise this right, contact us at requests@xAd.com. For information on opting out of interest-based advertising delivered by xAd, please see the Choice section of this Policy below.

xAd is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. xAd complies with the Privacy Shield Principles for all onward transfers of personal data from the EEA, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, xAd is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, xAd may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Residents of the EEA with inquiries or complaints regarding this Privacy Policy should first contact xAd via the contact information listed in the Website Privacy Policy below. If your privacy concern is not resolved satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

PLATFORM PRIVACY POLICY

Effective Date: 9/1/2016

This privacy policy explains how xAd, Inc. (“we,” “us,” “our”) and our affiliates and subsidiaries collect, use, and share information via our mobile advertising service and mobile advertising landing pages (“Services”).

Overview of xAd’s Services

xAd is a mobile advertising platform specializing in location powered mobile ads. Our Services combine data, technology, and strategy to help advertisers reach the audiences most likely to be interested in their products or services.

If you visit the mobile website or use a mobile application of one of our platform members, that property will have its own privacy policy and practices. You will need to refer to the member’s privacy policy for information about their data collection and use practices.

xAd has been awarded TRUSTe’s Privacy Seal signifying that our privacy policy and practices have been reviewed by TRUSTe for compliance with the TRUSTed Data Privacy certification requirements, including transparency, accountability, and choice regarding the collection and use of data. The TRUSTe program covers only information that is collected by xAd through our platform of third party mobile websites and applications.

xAd adheres to the Digital Advertising Alliance’s (“DAA”) and the European Digital Advertising Alliance’s (“EDAA”) self-regulatory principles.

Data Collection & Use

We may collect non-personally identifiable information from mobile devices using cookies, scripts, web beacons, or other similar techniques. These technologies are used to collect digital actions of users that visit and use mobile websites and applications, or interact with ads presented in mobile websites and applications of our platform members. We also receive other data (e.g., demographic information) from third parties that we combine with the data we collect through the Services.

The data we collect can include a device identifier, browser and operating system type and version, device type, and other data from or about a mobile device, as well as information about users’ site visits and application use. This data may be collected over time across different apps, websites, browsers or devices. We may also receive data related to the location of a mobile device from platform members and other parties.

We may use data for purposes including analytics, research, reporting, Service enhancements and other business operations, predicting possible relationships among different browsers and devices, frequency capping, and in multiple ways to make ads more relevant. For instance we may use the location related data to present ads from a local business or use that and other data we collect to deliver ads that the user may find more relevant to their interests. Another example would be using this data to create “segments” – groups of users that are inferred to share similar interests.

We may also sometimes collect information on behalf of our clients when asked to do so. Such information may contain personally identifiable information (including name or phone number) or non-personally identifiable information that we collect and then provide to the client. This data is retained subject to their privacy policy, and is used by us for reporting purposes. In such cases, we will provide you with a link to the third party’s privacy policy and a mechanism to opt out of the collection of that data at the time of collection.

Choice


We use data collected across different devices and non-affiliated sites and applications over time to provide advertising relevant to interests inferred from this data for our clients. This form of advertising is known as interest-based advertising. You may download DAA’s AppChoices mobile app, or TRUSTe’s Ad Privacy Manager, on your iOS or Android device in order to exercise choice regarding the collection of application activity for interest-based advertising. Links to those applications are below:

DAA AppChoices iOS
DAA AppChoices Android
Ad Privacy Manager iOS
Ad Privacy Manager Android
 

For iOS and Android users, to exercise choice regarding the collection and use of precise location data for use in interest-based advertising, you can turn location services off through your device settings.

We may partner with other ad companies to extend our audiences across different browsers and devices for interest-based advertising purpose. To control data collection by companies for this purpose, you may visit www.aboutads.info to learn how to opt-out of this type of cross-device advertising for browsers by companies participating in the Digital Advertising Alliance self-regulatory program.

Note that electing to opt out from xAd services will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser, erase cookies from your browser, or reset your platform ad identifier, you may need to renew your opt-out choice. In addition, we may still collect data in browsers or apps for non-interest based advertising purposes such as for analytics and reporting purposes, operations, and frequency capping.

Data Sharing

We may share non-personally identifiable information with our affiliates, third party partners and agents for advertisement targeting, audience extension across different browsers and device, to make and create offers, to provide reporting to advertisers and clients, to improve our systems and products, and for other research and analytical purposes.

We may also share data with third-party contractors and service providers who work on behalf of us. We may disclose data in response to subpoenas, court orders, or other legal process, or to establish or exercise our legal rights and obligations or defend against legal claims. We may also transfer data in the event of an acquisition or merger with another company, including at bankruptcy.

Children

Our services are not intended for children under the age of 13, and we do not knowingly collect information from children under the age of 13.

WEBSITE PRIVACY POLICY

Voluntarily Submitted Information on our Websites

This privacy policy applies to our corporate websites, or “Websites.” This privacy policy explains how xAd, Inc. (“we,” “us,” “our”) and our affiliates and subsidiaries collect, use, and share information on www.xad.com (“Website”). By using the Website you agree to the terms of this Privacy Policy.

Information Collection & Use:

Personal Information

When you use the Website, you may encounter areas that allow you to voluntarily enter personal information, which includes your name, email address, telephone number, and mailing address.

You may provide this information to us when you sign up for our newsletter, request information about products, apply for a job, fill out surveys, or otherwise provide personal information to us.

We may use personal information for, among other things:

• Internal record keeping;
• Communicating with you about site updates and your inquiries, as well as offer products, content, and services that we believe may be of interest to you;
• Customizing the Website; and
• For purposes disclosed at the time of collection.

Non-Personal Information

When you browse our Website we may collect various non-personal information, including, but not limited to, IP address, web pages visited, links clicked, your operating system and browser type, and your mobile device identifier. Such information is used for the purpose of operating and improving our Website, analyzing demographic and statistical research about website usage, customizing offers, and to monitor the Website for compliance with our terms of service and the law, as well as other purposes.

This non-personal information may be collected through various technologies, including but not limited to “cookies.”

Information Sharing

We will not sell, rent, license, trade or disclose your personal information to an unaffiliated third party, except with your permission or for circumstances described in this policy. We may share personal and non-personal information in certain circumstances, including sharing with:

• Third party service providers that assist us for various business needs;
• Our subsidiaries and affiliates;
• Entities as required by a court order, subpoena, warrant, or when otherwise required by law;
• Entities as part of a sale or merger of all or part of our business, including at bankruptcy;
• Third parties for our direct marketing purposes; and
• Entities to protect our rights and the rights of third parties.

Links to Other Websites

The Website may contain links to third party websites that we do not control, and to which this privacy policy does not apply. We encourage you to read the privacy policy of every website you visit.

Security

We take reasonable measures to help protect data we collect from unauthorized access and use.

Update Personal Information

If you wish to update the personal information you have previously provided to us, such as your email or phone number, you may do so by writing us at requests@xad.com stating that request.

Digital Advertising

We may partner with ad networks and other ad serving providers (“Advertising Providers”) who serve ads on behalf of us and others on non-affiliated sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your visits to this site and elsewhere on the Internet over time.

You may visit www.aboutads.info to learn more about this type of advertising and how to opt-out of this type of advertising by companies participating in the Digital Advertising Alliance self-regulatory program. xAd adheres to Digital Advertising Alliance’s Self-Regulatory Principles. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. In addition, note that if you use a different browser or erase cookies from your browser, you may need to renew your opt-out choice.

Children

This Website is not intended for the use of children under the age of 13. We do not knowingly collect information from children under the age of 13.

Privacy Policy Changes

We may change this privacy policy from time to time. We will post these changes in this policy, and suggest that you revisit this policy periodically to stay informed of any changes.

Contact Us

If you have questions or complaints regarding our privacy policy or practices, please contact us at:

Global Headquarters
One World Trade
60th Floor
New York, NY 10007

requests@xad.com

If you are not satisfied with our response you can contact TRUSTe here.

Privacy Policy Last Updated: 11/8/2016