xAd’s Website Privacy Policy

Our Pledge to You

At xAd, we understand our visitors’ concerns about Internet and mobile privacy laws, and we take their feelings seriously. And that is why our privacy policy guarantees that your data will remain confidential. That means you are free to browse the Web site, subscribe to our newsletters, and download reports with peace of mind, knowing we will never disclose your information to an unaffiliated third party.

The details of xAd’s privacy statement are below. If you have questions about our mobile and website security or our privacy policy online, please email request@xAd.com.

Where the Magic Happens

xAd Inc. is a mobile ad network, specializing in locally targeted campaigns. In order to provide the most relevant search results and mobile display ads for anyone using our publisher networks or owned & operated applications, we combine location-based user data from a variety of sources. This information is collected in accordance with each publisher’s privacy policies as well as the mobile user settings saved on each users’ device. Data collected herein may include anonymous identifiers associated with both publisher accounts and mobile device settings.  We use this data to provide our clients with the information necessary to determine the success of their campaigns with us. But most importantly, we utilize the data to provide relevant, interest-based advertising for mobile users. We may share this anonymous information with other clients, vendors, and other necessary organizations we conduct business with.

Voluntarily Submitted Information

When you navigate xAd’s website, you may encounter areas that allow you to enter personal information, such as email address, company, telephone number and the like. Those areas include, but are not limited to, xAd’s newsletter registration, employment applications, surveys, and order and contact forms. The information you provide via our online channels is collected and stored in our secure database. Similarly, if you submit your information to xAd via an offline channel, we will enter it into our electronic database, which means we will properly dispose and/or safeguard the hard copy; and all information converted to digital format is treated with the same respect to your privacy and privacy laws.

Automatically Collected Information

When you browse our website, you and/or your browser may transmit information that xAd automatically collects, including, but not limited to, IP address, Web pages visited, links clicked, your operating system and browser, etc. Such information is used for the purpose of improving our website, analyzing demographic and statistical data about website usage, and the like.

Similarly, xAd may place “cookies” on your computer’s hard drive. Cookies, which are harmless to your system, are used by our server to identify your browser whenever you visit our website. While most browsers are set up to automatically accept cookies, you may change your settings to prevent this from happening. Please note that not accepting cookies may prohibit our website and other Web pages from operating properly in providing you with a personalized experience.

*Note: We do not knowingly collect personal information from anyone under the age of 13

Disclosing to Third Parties

As stated above, we will not sell, rent, license, trade or disclose your personal information to an unaffiliated third party. Exceptions include, but are not limited to, the following:

• We may provide your information to service providers who support our website or business operations.
• Your information may be relayed to our subsidiaries and affiliates, so we can provide the information and/or services you request.
• We comply with local, state and federal laws, rules, court orders, subpoenas and the like.
• Your information may be disclosed in the event we have to enforce our legal rights or to protect our business, property and operations.
• Information that is not personally identifiable can be transmitted for use in marketing, advertising and the like.
• If a transaction is conducted on our website, we collect the information that is provided by you and, in turn, relay that secure information to a third party to complete the business transaction.

Your personal information is an asset that may be transferred to another company should xAd be sold and acquired.

Links to Other Websites

In supplying our current and prospective clients with the best information on mobile search and display, our website may contain links to other sites, which may have different privacy policies. We are not responsible for the privacy policies or content of such other websites. But we do recommend that you review the online privacy statement of any website that you access via links on our own. This ensures you understand when and how your information may be used online.

In the same manner, xAd does not endorse any websites, or the information, materials, products or services contained on or accessed through such linked websites. When you visit our website, you acknowledge and agree that xAd is not responsible for the content, accuracy, legality, decency, copyright compliance, privacy practices, security or any other aspects of any linked websites. Understand that the access or use of any linked websites is solely at your own risk, and you hereby waive any and all claims against xAd with respect to linked websites.

Security

xAd has privacy safeguards — electronic, physical and managerial — in place to protect your data from unauthorized access. That includes a secure server that we use to process and store all information; once your transmission is received, we do our best to maintain its safekeeping. Per xAd’s privacy policy, we treat data security with the highest regard, and strive to protect your personal information; however, transmission of data via electronic devices, wireless networks and the like can never be guaranteed 100 percent. Therefore, the information you provide to us is done at your own risk. In the same way, we at xAd understand that the information provided to you from us cannot be ensured for security.

Opt Out

In accordance with privacy laws, you may opt out of receiving electronic communications from xAd by emailing request@xAd.com. Doing so will remove you from future communications; however, we may retain your information for servicing, analytics, recordkeeping, etc. Please note that you may still receive a few communications from us past your date of opt-out as we strive to more quickly remove you from our active database.

Changes to xAd’s Privacy Policy

As changes to our privacy statement are made, we will post them online here. As a Web user, you can review such changes each time you visit our website. Just remember, each time you visit our Web site, you consent to xAd’s privacy policy and to the secure and ethical collection/use of personal information provided.

Privacy Policy Last Updated: 3/21/12