xAd Reports Exceptional First Quarter Results
xAd | 04/17/2013
Leading mobile-location based advertising network more than doubled national brand/agency revenue in Q1 2013
New York – April 17, 2013 – xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today announced that it has more-than-doubled its Q1 revenue from its agency business year-over-year, and now has over 200 national brands running on its platform.
According to BIA/Kelsey, US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—a compound annual growth rate of almost 50 percent. As the operator of the largest inventory of location-verified mobile display traffic available, xAd is well positioned to continue its fast-paced growth trajectory in the coming years. In Q1 2013 alone, xAd saw tremendous growth in its customer base, averaging 30 new national campaigns a month, including top brands like Pinkberry, Home Depot and Wells Fargo.
In addition, as the proliferation of mobile device usage continues, accurate location analysis will become an increasingly important component of any successful advertising campaign. xAd is the only mobile advertising network that offers customers the ability to target audiences using a combination of accurate location signal and search context, resulting in industry-leading ROI.
“xAd’s Q1 growth is a true testament to where the mobile advertising market as a whole is headed,” said Dipanshu Sharma, CEO at xAd. “We’ve seen a significant shift in consumer behavior over the last year and a half. As consumers become more comfortable with targeted advertising, they’re much more willing to share their anonymized location data in exchange for mobile advertising that is actually useful to them. This has helped our customers leverage the true potential of hyper-location based advertising.”
xAd’s phenomenal growth has been due in large part to the development of its advanced targeting technology. Leveraging its proprietary SmartLocation™ technology, xAd analyzes the multitude of location signals being passed by each publisher and scores them according to accuracy and performance. Each advertiser campaign is then able to leverage the most effective location data based on their campaign objectives. Last year, xAd also introduced SmartFencing™, an industry-first location targeting technique that involves real-time dynamic fencing (vs. traditional static fencing), based on real-time targeted search intent. Ad performance is tracked by primary clicks and secondary actions (calls, access to maps and driving directions), with the goal of optimizing both reach and performance for advertisers.
Building on recent momentum, xAd expanded its national presence in Q1 with key hires in the West and Midwest. xAd recently added Matt Krumme, who is based out of San Francisco and was previously the manager of Northwest mobile sales at The Weather Channel, as Director of Sales in the West. The company also added Denise Steele as Director of Sales in the Midwest. Steele is based out of Chicago and comes from Zumobi, a leading mobile media company. Krumme and Steele will be tasked with continuing to grow sales teams and expanding xAd’s strategic presence in both regions.
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