University Library

Mobile Path to Purchase Study

2016:

The Global Retail Shopper

UK Study – Understanding Location Commerce in the UK Market

Germany Study – Understanding Location Commerce in the German Market

China Study – Understanding Location Commerce in the Chinese Market

LU_avatar2015:

UK Study – Reaching a Moving Consumer to Win in Mobile

US Study – Reaching a Moving Target to Win in Mobile

2014:

UK Study – Understanding Mobile’s Role in the Retail Path to Purchase

US Study – Mobile Consumer Profile: Age and Gender

UK Study – Ad Receptiveness, Engagement and Action*

US Study – Ad Receptiveness, Engagement and Action

Mobile Path to Purchase 2014: UK Study Overview – Transforming the Purchase Process

Mobile Path to Purchase 2014: US Study Overview – The New Shopper Mindset

2013:

Insurance – Mobile Path to Purchase*

Banking & Finance – Mobile Path to Purchase*

Gas & Convenience – Mobile Path to Purchase*

Mobile Path to Purchase – UK Edition*

Retail – Mobile Path to Purchase*

Mobile Path to Purchase 2013 Study Overview*

2012:

Auto Report – Mobile Path to Purchase*

Restaurant Report – Mobile Path to Purchase*

Travel Report – Mobile Path to Purchase*

Mobile Path to Purchase 2012 Study Overview*


Quarterly Reports

2016:

Q2 QSR Foot Traffic Trends Report*

Q1 QSR Foot Traffic Trends Report*

2014:

Q2 2014 Mobile-Location Insights: The Mobile Traveler*

Q1 2014 Mobile-Location Insights: Reaching Your Audience on Mobile

2013:

2013 Year in Review: Mobile’s Big Impact on Retail

Mobile-Location Insights: Q3 2013

Mobile-Location Insights: Q2 2013

Mobile-Location Insights: Q1 2013

2012:

Mobile-Local Performance Stats: 2012 Year in Review*


White Papers

2016 Location: A Strategic Marketing Imperative – in Partnership with Forbes Insights 

2016 State of the Market Report*

2016 Demystifying the Realities of Location Accuracy

2015 Global Location Snapshot

2015 State of the Market Report*

Mobile Eve: How Retail Stores Can Make the Most of Last Minute Holiday Shopping*

Reaching Mobile Dads & Grads*

3 Ways to Engage Mobile Moms During Back to School*

Top 5 Mobile Marketing Best Practices


Infographics

2016 US Open: Serving Up Insights Around NYC’s Big Tennis Event

What People Say vs. What They Actually Do*

Cannes Lions 2016: Top Sessions and Soirées at Advertising’s Biggest Festival*

May 2016 Holiday Foot Traffic*

The Meaning of Location*

Mobile Creative Best Practices Infograph Series*

10 Surprising Facts About Places*

Mobile Travel Search Takes Off! – Q1 2012 Report*

Mother’s Day Mobile Shoppers – Planners or Procrastinators?*

Most Romantic Mobile Cities*

 

*Available in English Only