Popularity of Geo-Precise Mobile Targeting More Than Doubled in Q1 2013 Compared to Q1 2012 NEW YORK, May 7, 2013 /PRNewswire/ — xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released … Continue reading →

When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics. The second “U.S. … Continue reading →

Research Shows Mobile Consumers Searching Earlier and More Often for Locally-Relevant Information NEW YORK and TORONTO (PRWEB) April 30, 2013 Consumers are reaching for their mobile devices earlier and more often in their search for local products and services, according … Continue reading →

Leading mobile-location based advertising network more than doubled national   brand/agency revenue in Q1 2013 New York – April 17, 2013 – xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today announced … Continue reading →

Study Conducted by Nielsen Shows U.K. Mobile Consumers Committed to Research with Strong Purchase Intent New York, Toronto (PRWEB) April 10, 2013 xAd, a leading mobile-location based advertising network, and Telmetrics, the top mobile call measurement provider, today announced the … Continue reading →

Report reveals 95% of national advertisers now leverage some form of mobile location targeting NEW YORK, March 7, 2013 /PRNewswire/ – xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released its latest … Continue reading →

Unique xAd API to Benefit Waze Users with contextually relevant “Location Guided Advertising” NEW YORK–(BUSINESS WIRE)–xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today announced that it has been selected by Waze, … Continue reading →

The MMA Selects Five Mobile Visionaries and Leaders to Join the Global Board of Directors  New York, NY, 19 February 2013 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the election of … Continue reading →

According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purchase Study shows a 51% conversion rate in the Automotive category of buyers searching for auto parts and services, and shoppers conducting new and used car research. Monica Ho, … Continue reading →

It’s no secret that mobile is already playing an important role in retail sales this holiday season. As consumers brave lines and crowds, their mobile phones go with them. Last week IBM reported a 63% growth in mobile sales for … Continue reading →

If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.) or to generate new leads or customers. The metrics used … Continue reading →

According to a new study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research. Smartphone searchers also show a more immediate need for a vehicle with … Continue reading →

Ongoing Nielsen “Mobile Path-To-Purchase” Study Shows Mobile Auto Searchers Evenly Split Between Conversion and Research NEW YORK and TORONTO (PRWEB) November 13, 2012 xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new … Continue reading →

Early results delivering double-digit improvement in mobile campaign performance NEW YORK–(BUSINESS WIRE)–xAd, the leading mobile-local advertising network, today announced new, proprietary technology that takes standard mobile geo-targeting to the next level. xAd’s SmartLocation™ and SmartFencing™ technologies allow for more accurate … Continue reading →

Ongoing Nielsen “Mobile Path-To-Purchase” Study Finds Distinct Behavioral Differences Between Tablet and Smartphone Restaurant Seekers NEW YORK & TORONTO–(BUSINESS WIRE)–xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new data from their ongoing … Continue reading →

Since the dawn of mobile, advertisers have salivated at the idea of targeting users based on their current location — but despite the clear promise of the medium, many have struggled to capitalize on it. A number of misconceptions threaten … Continue reading →

Granath to Head Sales Efforts, Drive Continued Company Growth NEW YORK–(BUSINESS WIRE)–xAd, a leading mobile ad network focusing on delivering targeted mobile ads at scale, today announced the addition of Kevin Granath as senior vice president of sales. A mobile … Continue reading →

Research Shows Price and Brand Preference Key Influences for Mobile Travel Users As Nearly Half Make a Purchase NEW YORK and TORONTO (PRWEB) September 05, 2012 xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, … Continue reading →

Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen investigates … Continue reading →

How does the use of mobile phones as on-the-go research tools relate to mobile advertising and impact local businesses? A new study conducted by Nielsen and commissioned by xAd and Telmetrics underscores the close link between mobile and local. In … Continue reading →