Over a Billion Locally Targeted Search and Display Ads Delivered Across xAd’s Mobile-Ad Network, Resulting in Increased Local-Market Response Rates San Francisco — Today, xAd, one of the largest mobile-local ad networks in the U.S., made available its quarterly Mobile-Local … Continue reading →

This year, mobile will come into its own as a mainstream marketing medium, as more businesses allocate larger budgets to mobile advertising and, especially, to developing mobile websites. And that’s a good thing, considering usage of the mobile Web is … Continue reading →

Mobile gives users the power of computers in the palm of their hands. Because that power is portable, mobile is the most hyper-local medium the world has ever seen. For marketers, that translates into more precisely pinpointing, targeting and marketing … Continue reading →

Are you denying your business the seasonal joy of new sales because you refuse to go mobile? Find yourself walking around with a Grinch-like grimace rather than a merry smile because your competitors are experiencing newfound business? After all, shoppers … Continue reading →

New Funding to Support the Expansion of xAd’s Ad-Serving Technology for Mobile Search and Display as Well as Enhance Its Publisher and Advertiser Tools San Francisco — xAd, the largest mobile-local ad network in the U.S., announced today that it … Continue reading →

An eMarketer report declared that mobile display will be a dominant ad format by 2015, when U.S. mobile ad spending will increase to $1.9 billion from this year’s $434 million. More advertisers are willing to invest in mobile, particularly display … Continue reading →

Mobile-Local Ad Network xAd Reveals Key Mobile-Search Insights and Trends Through Q3 2011, Including the Rising Prominence of In-App Local-Search Access Over Browser-based Access San Francisco — xAd, a leading mobile-local ad network in the U.S., today announced the inaugural … Continue reading →

have written about optimizing your email and website for the mobile screen with the goal to iterate that marketing must be adapted for mobile. Because mobile and online marketing are not tantamount, it’s not OK to sit on your hands … Continue reading →

Undoubtedly, mobile’s unprecedented growth is causing marketers to entertain the thought of smartphone and tablet advertising. Mobile’s ability to reach consumers with immediacy, personal relevance, and local specificity — all at the point of purchase — is raising eyebrows, as … Continue reading →

Facebook. Google. Wikipedia. None are very “sexy” or over the top. Their interfaces and functionality, while basic and simple in nature, are effective. To that end, these brands have become infused into our culture as household names and the top … Continue reading →

Mobile advertising will mushroom from $790 million in 2010 to $4 billion by 2015, according to BIA/Kelsey. Local shares are $404 million and $2.8 billion, respectively, putting local on pace for 70 percent market share. Sounds impressive, right? Before you … Continue reading →

SAN FRANCISCO — Today, local-mobile ad network xAd announced the opening, effective October 1, of its second overall and first U.S.-based research and development center. The new location will be in Sunnyvale, California, where it will be among the high-tech … Continue reading →

Many pundits have predicted the death of email, questioning its long-term viability in an emerging landscape. Despite those claims, email has been fueled by recent developments in the digital space, proving that it can be adapted to fit modern-day uses. … Continue reading →

Droves of data on mobile advertising and local search, particularly from IAB, BIA/Kelsey and comScore, have hit the newswire in recent weeks and months. And, based on what has been shown, we can all agree that mobile technology is quickly … Continue reading →

SAN FRANCISCO — Local-mobile advertising network xAd today announced the hire of Chi-Chao Chang as its President of Products & Technology. An industry veteran of 20 years in search and product development, Chang comes to xAd from Yahoo!, where he … Continue reading →

San Francisco — Local-mobile advertising network xAd today announced the expansion of its national- and local-sales presence, as well as an increased emphasis on direct sales and marketing which will be pursued through three executive hires. Ron Merritt is joining … Continue reading →

San Francisco — Mobile-local ad network xAd announced two new hires, as the company expands its executive team. Babak Dehnad joins as Vice President of Global Human Resources, while Steve McCarthy is the firm’s new Chief Financial Officer. McCarthy joins … Continue reading →

xAd is becoming quite the contender in the emerging crop of mobile-local ad networks. Loosely in the same category as WHERE and CityGrid, the company works with mobile publishers and advertisers to place ads that have local relevance and targeting … Continue reading →

Mobile-local search network xAd put out a release about the hiring of a new CFO. It also released some traffic and usage data. xAd today announced it has served two billion local-mobile ad requests, a significant milestone for the company. … Continue reading →