Mobile showrooming is over-hyped, only 6 percent of retail shoppers use mobile devices to shop in-store says 2013 U.S. mobile path-to-purchase retail study. NEW YORK and TORONTO (PRWEB) May 22, 2013 With more than 1 out of 3 mobile retail … Continue reading
Archives: News – Press Release
xAd Releases Q1 2013 Mobile Advertising Trend Report
Popularity of Geo-Precise Mobile Targeting More Than Doubled in Q1 2013 Compared to Q1 2012 NEW YORK, May 7, 2013 /PRNewswire/ — xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released … Continue reading
Top Mobile Local Companies xAd and Telmetrics Announce Results from Highly Anticipated 2nd Annual U.S. Mobile Path-to-Purchase Study
Research Shows Mobile Consumers Searching Earlier and More Often for Locally-Relevant Information NEW YORK and TORONTO (PRWEB) April 30, 2013 Consumers are reaching for their mobile devices earlier and more often in their search for local products and services, according … Continue reading
xAd Reports Exceptional First Quarter Results
Leading mobile-location based advertising network more than doubled national brand/agency revenue in Q1 2013 New York – April 17, 2013 – xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today announced … Continue reading
xAd and Telmetrics Reveal Results of First U.K. Mobile Path-to-Purchase Study
Study Conducted by Nielsen Shows U.K. Mobile Consumers Committed to Research with Strong Purchase Intent New York, Toronto (PRWEB) April 10, 2013 xAd, a leading mobile-location based advertising network, and Telmetrics, the top mobile call measurement provider, today announced the … Continue reading
xAd Releases 2012 Mobile Advertising Trend Report
Report reveals 95% of national advertisers now leverage some form of mobile location targeting NEW YORK, March 7, 2013 /PRNewswire/ – xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released its latest … Continue reading
Waze Selects xAd as Exclusive U.S. Third Party “Search and Display” Mobile Ad Provider
Unique xAd API to Benefit Waze Users with contextually relevant “Location Guided Advertising” NEW YORK–(BUSINESS WIRE)–xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today announced that it has been selected by Waze, … Continue reading
MMA Announces New Appointments to the Global Board of Directors
The MMA Selects Five Mobile Visionaries and Leaders to Join the Global Board of Directors New York, NY, 19 February 2013 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the election of … Continue reading
xAd and Telmetrics Auto Study Reveals Two Distinct Mobile Search Patterns Among Car Shoppers and Auto Parts/Services Buyers
Ongoing Nielsen “Mobile Path-To-Purchase” Study Shows Mobile Auto Searchers Evenly Split Between Conversion and Research NEW YORK and TORONTO (PRWEB) November 13, 2012 xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new … Continue reading
Proving There is More to Location Targeting in Mobile, xAd Launches Proprietary SmartFencing™, SmartLocation™ Technologies
Early results delivering double-digit improvement in mobile campaign performance NEW YORK–(BUSINESS WIRE)–xAd, the leading mobile-local advertising network, today announced new, proprietary technology that takes standard mobile geo-targeting to the next level. xAd’s SmartLocation™ and SmartFencing™ technologies allow for more accurate … Continue reading
