Last month, we looked at the U.S. mobile ad revenue forecast, drilling down on search’s growth and dominance among ad formats (i.e. search, display, SMS, video). Another important breakdown is the portion of ad dollars going towards location targeted ads. First, … Continue reading →

Location and mobility are joined at the hip. After all, you literally use your smartphone to navigate the physical world. There’s also an emerging body of evidence showing mobile users respond well to ads with localized content and messaging. Indeed, … Continue reading →

After a long investigation, the FCC hit Google with a resoundingly soft penalty for stonewalling the FCC inquiry into its controversial street-mapping program. Google was picking up a payload of sensitive information from home wireless networks from 2007 through 2010. … Continue reading →

This guide profiles 20 of the most important mobile ad networks. This new section looks at two leading local mobile ad networks: xAd and AT&T’s YP network. Continue reading →

There’s quite a list of people who are interested in creating iPhone/iPad and Android apps these days. Big publishers, indie developers, small businesses, advertising agencies, app enthusiasts/hobbyists/wannabe developers–the list goes on. No matter who you are this post has everything you need … Continue reading →

In the ongoing cycle of market forecasting, we’re once again at a half-year refresh for mobile local ad revenue projections. Though the revenue outlook is the “money” number, there are lots of background inputs to dissect, such as mobile search … Continue reading →

The location-based mobile services industry is already lucrative but has to do a better job easing consumers’ fears about invasion of privacy, some executives said on Wednesday at the GPS-Wireless conference. “The technology business [and] the advertising business has done … Continue reading →

xAd is becoming quite the contender in the emerging crop of mobile-local ad networks. Loosely in the same category as WHERE and CityGrid, the company works with mobile publishers and advertisers to place ads that have local relevance and targeting … Continue reading →

Mobile-local search network xAd put out a release about the hiring of a new CFO. It also released some traffic and usage data. xAd today announced it has served two billion local-mobile ad requests, a significant milestone for the company. … Continue reading →