The super-speed growth in smartphone usage and the cultural shift therein is old news at this point, but this past holiday season marked an enormous turning point in mobile technology adoption. U.S. tablet ownership doubled over the holiday season which means about 10 percent of the population was gifted a tablet. This milestone, while exciting, reveals a major missed opportunity in mobile advertising. Continue reading →

Your business website is beautiful, full of interesting content, images, and cool functionality. You’re feeling good — until you try to view it on your smartphone or tablet. If your website has not been optimized for an audience on-the-go with … Continue reading →

Recently, media guru Bob Garfield and others have argued for the inevitable demise of the hyperlocal media industry, citing AOL’s struggling Patch network; Gannett’s decision to shutter its hyperlocal parenting network, MomsLikeMe; audience fragmentation and the inexorable downward spiral of … Continue reading →

This year, mobile will come into its own as a mainstream marketing medium, as more businesses allocate larger budgets to mobile advertising and, especially, to developing mobile websites. And that’s a good thing, considering usage of the mobile Web is … Continue reading →

Mobile gives users the power of computers in the palm of their hands. Because that power is portable, mobile is the most hyper-local medium the world has ever seen. For marketers, that translates into more precisely pinpointing, targeting and marketing … Continue reading →

Are you denying your business the seasonal joy of new sales because you refuse to go mobile? Find yourself walking around with a Grinch-like grimace rather than a merry smile because your competitors are experiencing newfound business? After all, shoppers … Continue reading →

An eMarketer report declared that mobile display will be a dominant ad format by 2015, when U.S. mobile ad spending will increase to $1.9 billion from this year’s $434 million. More advertisers are willing to invest in mobile, particularly display … Continue reading →

have written about optimizing your email and website for the mobile screen with the goal to iterate that marketing must be adapted for mobile. Because mobile and online marketing are not tantamount, it’s not OK to sit on your hands … Continue reading →

Undoubtedly, mobile’s unprecedented growth is causing marketers to entertain the thought of smartphone and tablet advertising. Mobile’s ability to reach consumers with immediacy, personal relevance, and local specificity — all at the point of purchase — is raising eyebrows, as … Continue reading →

Facebook. Google. Wikipedia. None are very “sexy” or over the top. Their interfaces and functionality, while basic and simple in nature, are effective. To that end, these brands have become infused into our culture as household names and the top … Continue reading →