When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics. The second “U.S. … Continue reading →

According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purchase Study shows a 51% conversion rate in the Automotive category of buyers searching for auto parts and services, and shoppers conducting new and used car research. Monica Ho, … Continue reading →

According to a new study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research. Smartphone searchers also show a more immediate need for a vehicle with … Continue reading →

Local relevance and timing are key in converting mobile browsers to buyers, though specific consumer needs and verticals influence the way mobile devices are used for purchases. A new study from xAd and Telmetrics with data provided by Nielsen investigates … Continue reading →

How does the use of mobile phones as on-the-go research tools relate to mobile advertising and impact local businesses? A new study conducted by Nielsen and commissioned by xAd and Telmetrics underscores the close link between mobile and local. In … Continue reading →

Mobile ads are taking off but mobile specific technology, such as LAT/Long and GPS, sometimes gets messed up when the data is transferred from publishers, said panelists participating at MLM San Francisco today. Lots of networks provide “Wichita, KS” as … Continue reading →

With more than a decade of digital media experience, I’ve seen plenty of bad ideas posing as innovation. For example, a few weeks ago I noticed a QR code that was incorporated into a mobile display ad. I stared quizzically … Continue reading →

Last month, we looked at the U.S. mobile ad revenue forecast, drilling down on search’s growth and dominance among ad formats (i.e. search, display, SMS, video). Another important breakdown is the portion of ad dollars going towards location targeted ads. First, … Continue reading →

Location and mobility are joined at the hip. After all, you literally use your smartphone to navigate the physical world. There’s also an emerging body of evidence showing mobile users respond well to ads with localized content and messaging. Indeed, … Continue reading →

After a long investigation, the FCC hit Google with a resoundingly soft penalty for stonewalling the FCC inquiry into its controversial street-mapping program. Google was picking up a payload of sensitive information from home wireless networks from 2007 through 2010. … Continue reading →