It’s no secret that mobile is already playing an important role in retail sales this holiday season. As consumers brave lines and crowds, their mobile phones go with them. Last week IBM reported a 63% growth in mobile sales for … Continue reading →

If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.) or to generate new leads or customers. The metrics used … Continue reading →

Since the dawn of mobile, advertisers have salivated at the idea of targeting users based on their current location — but despite the clear promise of the medium, many have struggled to capitalize on it. A number of misconceptions threaten … Continue reading →

The power of mobile lies in our ability to utilize the deep location-targeting technology available to focus advertising campaigns in a way no other medium has achieved before. There are a variety of location-based data signals available to the mobile … Continue reading →

If 2011 was the year of mobile, 2012 is most certainly the year of mobile-local. Both smartphone and tablet users are searching for locally relevant content at an increasing rate, so much so that mobile user experience as a whole … Continue reading →

A number of new terms have come to the marketplace since mobile’s explosion, such as SoLoMo, geo-fencing, UDID, the list goes on. Some of these terms will become part of popular culture, while others don’t even make sense! But the … Continue reading →

The super-speed growth in smartphone usage and the cultural shift therein is old news at this point, but this past holiday season marked an enormous turning point in mobile technology adoption. U.S. tablet ownership doubled over the holiday season which means about 10 percent of the population was gifted a tablet. This milestone, while exciting, reveals a major missed opportunity in mobile advertising. Continue reading →

Your business website is beautiful, full of interesting content, images, and cool functionality. You’re feeling good — until you try to view it on your smartphone or tablet. If your website has not been optimized for an audience on-the-go with … Continue reading →

Recently, media guru Bob Garfield and others have argued for the inevitable demise of the hyperlocal media industry, citing AOL’s struggling Patch network; Gannett’s decision to shutter its hyperlocal parenting network, MomsLikeMe; audience fragmentation and the inexorable downward spiral of … Continue reading →

This year, mobile will come into its own as a mainstream marketing medium, as more businesses allocate larger budgets to mobile advertising and, especially, to developing mobile websites. And that’s a good thing, considering usage of the mobile Web is … Continue reading →