Mobile-Local Ad Network xAd Hits Two Billion Ads Served, Hires CFO

xAd | 05/05/2011

Mobile-local advertising network xAd hit an important milestone today: two billion ads served. After serving one billion ads in the first 18 months since launch, xAd doubled this in the past four months, serving another one billion ads since January. The company is also bringing on a new CFO.

xAd, which raised $4 million in funding and wants to be the “AdMob of Local,” offers a mobile-local search and advertising network in the U.S. The company’s patented mobile-optimization technology identifies who, what and where an end user is, and serves the most-relevant click-, call- and arrival-based advertising.

Steve McCarthy, xAd’s CFO, comes to the network from the private-equity industry. Additionally, Babak Dehnad is joining as Vice President of Global Human Resources.

Of course, xAd’s major competitor in the local-mobile ad space is Google. Although this isn’t an apples-to-apples comparison, Google is seeing two billion mobile-ad requests per day.

xAd has become the mobile-ad network of choice for third-party developers and publishers who specialize in local, navigation, social and directory applications and who seek better content relevance and monetization of their products. Mobile-local ads are highly actionable and trackable for advertisers and publishers: Twenty-five percent of clicked-on ads lead to calls to businesses.

Originally published by TechCrunch (May 5, 2011)