We’ve been buzzing about “the year of mobile” for a few years now, but it seems the time has finally come! With smartphone penetration at nearly 50%, you can barely walk down the street without running into someone (sometimes quite … Continue reading
This week, we released our quarterly Mobile-Local Search Stats network report, which measures performance across our search and display network as well as gauges recent trends and behaviors in consumer’s mobile-search usage.
Support for having a mobile-optimized website received added momentum today. That’s because eMarketer, in conjunction with Zmags, reported on the growth of the mobile browser as the preferred medium for m-commerce. In a recent study, U.S. consumers overwhelmingly chose desktops … Continue reading
Like we have done in the past for ClickZ and iMedia Connection, we are now regular contributors to Marketing Land, which is a sister site of the ever-popular Search Engine Land website. Our CMO, Craig Hagopian, wrote “Get Your Site … Continue reading
If you’ve enjoyed the first and second installments of mobile predictions, here are the final five trends that will be hot in 2012. Happy New Year!
Continuing the previous list of mobile predictions, here are five more trends to watch for in 2012. Don’t forget to add your own predictions by leaving a comment below.
It’s that time of year again — when industry experts look back on the year that was and start predicting what will be hot (and not so hot) for the new year. As mobile savants, we at xAd got together … Continue reading
In general, marketing can be an uphill challenge, especially for businesses limited by budget capacities and personnel. And when you throw in the wrench of new media, particularly mobile media, marketing can rear its ugly head in a hurry. How … Continue reading