The more our sales team travels, the more opportunity we have to listen to and truly educate our current and future clients, and provide them with the tools to develop a successful, performance driven mobile campaign. Annisa Farese, Manager of … Continue reading
This year, xAd has partnered with IAB in a big way for their Mobile Marketplace event to be held this Monday July 16th in NYC at the Crown Plaza Hotel Times Square. As part of an exciting agenda, xAd will … Continue reading
Anyone familiar with online advertising knows the value of a click. Internet traffic quality has long been measured in numbers like CTR or “Click through rate” which is the number of clicks over the number of times an ad was displayed … Continue reading
In these early years of mobile advertising it’s not uncommon to come across marketers repurposing online marketing strategies in planning for mobile. It’s easy and tried and true within the desktop/online world, so why wouldn’t it work in mobile? What … Continue reading
Mobile advertising is quickly gaining recognition as one of the most effective forms of Digital Marketing available today. With budgets running into billions of dollars in the United States alone, marketers are racing to test and run campaigns for every … Continue reading
The flood gates have opened and mobile innovation is at a point where it seems to change and advance daily. It’s no surprise that even the savviest mobile users are feeling overwhelmed by an infinite variety of privacy settings. The … Continue reading
As promised, we’re live from Sutton South as the panel preps for what will surely be a standout session on the SO/LO/MO track. So come on in and take a seat or stay tuned here! We’ll get started in a … Continue reading
The first question to ask is, “Why should they be?” SMBs have limited budgets, and they receive daily phone solicitations trying to convince them where and how to spend their advertising dollars. My goal here is to not solicit your … Continue reading
For the first time, online advertising is expected to outpace print advertising and is predicted to reach $33.8 billion in 2012.
In general, marketing can be an uphill challenge, especially for businesses limited by budget capacities and personnel. And when you throw in the wrench of new media, particularly mobile media, marketing can rear its ugly head in a hurry. How … Continue reading
