For the first time, online advertising is expected to outpace print advertising and is predicted to reach $33.8 billion in 2012. Continue reading
Blog
xAd to Sponsor Mobile-Charging Lounge at SES NY
If you plan to attend SES in New York this March 19-23, you can meet up with xAd in a variety of ways. Continue reading
Integrating Social Intelligence With Local Search in an App
Let’s face it, searching for nearby people, places and things can be, well, boring. When was the last time you gleefully said aloud,
“Oh, boy! I need to find a locksmith because I left the keys in my running car! This is going to be an awesome, fun-filled experience.”
Or better yet, do you cringe every time you open the front door, only to see the print Yellow Pages sitting on the stoop? Continue reading
Consumers Prefer Mobile Websites to Apps for Shopping
Support for having a mobile-optimized website received added momentum today. That’s because eMarketer, in conjunction with Zmags, reported on the growth of the mobile browser as the preferred medium for m-commerce. In a recent study, U.S. consumers overwhelmingly chose desktops and laptops (87 percent) for their shopping-related activities, followed by in-store shopping (71 percent) and websites accessible via smartphone (14 percent). Continue reading
Read Our Column on MarketingLand.com
Like we have done in the past for ClickZ and iMedia Connection, we are now regular contributors to Marketing Land, which is a sister site of the ever-popular Search Engine Land website. Our CMO, Craig Hagopian, wrote “Get Your Site Mobile-Ready With Web Analytics,” which was published earlier today. Continue reading
Presenting at SMX West and SES NY
While cold air and snow cover much of the nation, we at xAd have some news that’ll focus your mind on warmer days ahead. Just announced for this spring, we’ll be presenting at two of the industry’s leading conferences: Search Marketing Expo (SMX) in San Jose and Search Engine Strategies (SES) in New York. Continue reading
We’re on YouTube
In addition to our growing presence on Facebook, Twitter and LinkedIn, xAd now has a YouTube channel. Continue reading
Best Apps of 2012
Just as we gave you our top mobile predictions for 2012, Monica Ho, VP of Marketing at xAd, recently provided Marketing Land with her top apps for 2012.
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Mobile Predictions: What to Watch for in 2012, Part 3
If you’ve enjoyed the first and second installments of mobile predictions, here are the final five trends that will be hot in 2012. Happy New Year!
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Mobile Predictions: What to Watch for in 2012, Part 2
Continuing the previous list of mobile predictions, here are five more trends to watch for in 2012. Don’t forget to add your own predictions by leaving a comment below.
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